Melbourne News

Project management and content migration

City of Melbourne’s editorial website, formerly named Melbourne Magazine, required a new website, brand and content migration. The old site was an out of date CMS and limited the editorial team in what type of content they could share. In 2022 I led the digital transformation of this project creating the newly branded Melbourne News. This was a large scale project with a compressed timeline. The transformed website has seen an increase in positive visitor metrics and improved SEO.


Liase with an external web developer, internal editorial team and the organisation’s IT department to gather content, manage timelines and lead the overall project.

Optimisation of over 600 assets for new site dimensions and requirements.

Manage the migration of over 400 pages of old content in addition to new stories written for go live.

Manage budget and resourcing with both internal and external teams.